A: Phoenix New Media (“PNM”) is a leading new media company in China, providing premium content through an integrated Internet platform accessible across devices including PCs and mobile devices. Having originated from Phoenix TV, a leading global Chinese-language network based in Hong Kong, we empower users to access professional news and high-quality information on their preferred devices. Our key channels include PC and mobile websites, news and video apps, and digital reading platforms. Additionally, we serve as a trusted, high-quality content provider for top-tier third-party channels.

A: Beijing, China.

A: Phoenix New Media trades on the New York Stock Exchange under the symbol "FENG".

A: May 12, 2011

A: Our fiscal year ends on December 31st.

A: Annual reports and investor packets are available via this website. All SEC documents are also accessible online through the SEC Filings page (www.sec.gov).

A: PricewaterhouseCoopers Zhong Tian CPAs Limited Company

A: Simpson Thacher & Bartlett LLP

A: JP Morgan

A: 48:1

A: Following its IPO in May 2011, Phoenix News Media’s basic shares outstanding is 77,478,305 ADS, including a float of 15,016,955 ADS, i.e. the shares publicly issued and available for trading. The market capitalization should be calculated by multiplying stock price with fully diluted shares outstanding, which is approximately 71,484,644 as of September 30, 2016. The number of fully diluted shares outstanding includes ESOP granted but unvested, and vested as well as restricted shares issued. This amount will change from quarter to quarter. In calculating the quarterly shares outstanding which is used in the audited accounting report, the Company uses daily weighted and treasury stock method to calculate the quarterly average number of diluted shares. The number of quarterly shares outstanding will typically be less than the number of fully diluted shares outstanding reported at the end of each quarter.